Fendi

Role description: Traveled to all FENDI stores in the New York area to merchandise, photograph, and correspond with Italy HQ on compliance and visual standards. Ensured the brand image was successfully being communicated through product placement and visual directives. Set one of a kind displays and window installations for the launch of the Baguette handbag in 2012. Utilized strengths in Adobe InDesign and Photoshop to design floor map templates as a guide for merchandising and fixtures placement for all (36) North America FENDI stores. Developed and assembled visual training manuals using PowerPoint for distribution to Visual Ambassadors.